Type:
Workshop
Audience:
CEU Community + Invited Guests
Building:
Nador u. 9, Monument Building
Room:
Popper
Wednesday, September 30, 2015 - 5:30pm
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Date:
Wednesday, September 30, 2015 - 5:30pm to Thursday, October 1, 2015 - 1:10pm
Image is everything. The way people, companies, causes and places are presented is increasingly deemed to be a key to success. City and neighborhood branding has become an urban policy tool; culture, history, aesthetics are consciously and creatively deployed in urban redevelopment projects. Many activities and places which had been considered uninteresting and better to hide have become ‘cool’ and sell well (street food, street art, slum tourism, red-light and entertainment districts, ruin pubs, lofts).
Image is everything. Or, perhaps not?
